Arts & Entertainment Business

Netflix Continues African Affair By Setting Up Shop in Nigeria where it will invest in more Originals

Original Story Published by: Nzekwe Henry , www.weetracker.com
Photo Source: Wee Tracker


(Above) African Development Bank.

Barely 24 hours after setting up an official Twitter account and announcing its presence in Nigeria with a picture that featured some of the A-Listers in the Nigerian film industry, Netflix Naija already has well over 12,000 followers.A big pipeline of potential investees

Investees are likely to include established funds operating in Africa. The African Development Bank, whose mission is to spur economic development and social progress, had “quite a big pipeline already” of potential investees, said Hushie, but planned to grow that further.’’

That’s an indication of how well the news that the global online streaming-on-demand media provider and producer is finally ready to bet on Nollywood, one of the largest film industries in the world.

Currently available in nearly 200 countries (including 54 countries in Africa), the subscription-based streaming service which Reed Hastings and Marc Randolph first launched in the U.S. as the world’s first online DVD rental store, with only 30 employees and 925 titles available, has grown into a giant with 167 million subscribers globally and annual revenue of USD 15.8 Bn.


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