Business

Innovative Sustainable Business: A Three Trillion-Dollar Opportunity

Original Story Published by: Isaiah Esipisu for Africa.com
Photo Source: ©Africa.com


Splitting her time between Nigeria and the United States -- where she was born -- Achenyo Idachaba-Obaro finally returned from the diaspora in 2009 and three years later founded MitiMeth.

In the East African region, communities around the continent’s largest water body, Lake Victoria, regard the water hyacinth as a great menace that clogs the lake and hampers their fishing activities. But in Lagos, Nigeria, some groups of women have learned how to convert the invasive weed into a resource, providing them with the raw material needed to make handicrafts.

“Our biggest challenge right now is the market where these women can sell their finished products from the water hyacinth,” said Achenyo Idachaba-Obaro, the founder of Mitimeth, a social enterprise that has trained hundreds of women on how to make popular handicrafts from water hyacinth.

Dressed in a blouse partly made of fabric from water hyacinth and buttons made from a coconut shell at the ongoing United Nations Environment Assembly (UNEA) in Nairobi, Kenya, Idachaba-Obaro showcased several products made from the aquatic weed ranging from boutique dresses, unique multipurpose baskets, vases, stationery, wall decor, and dining ware, among others.

“All these items are a product of handcrafts by women whom we have trained, and they are now able to generate extra income from a weed that is seen as a menace to many other people worldwide,” she told IPS.


To read the full article, visit Africa.com.

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