Eveline Street Fashion Express

Original Story Published by: Zorena Jantze for Informanté
Photo Source: ©Zorena Jantze

(Above) STREET STYLE: Young Fashion Entrepreneur, Emeka Eded.

“EVERY morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re the lion or a gazelle…when the sun comes up, you’d better be running.”

I’ve never met the author of the above famous quote, Christopher McDougall, but in a sense, the quote can be relegated to the buzz that is Eveline street, with each man on a mission.

While most opt for bars, car washes, and the random vending stall, entrepreneur, Emeka Eded, has brought a creative flair to a street infamous for gang violence.

Renting a one room shack, every morning, Eded puts up mannequins dressed in diverse African to turn heads of those that pass by.

Explaining that he came to Namibia 6 months ago, the 28-year-old entrepreneur from Nigeria states that he wishes to popularise the colourful Ankara prints, which he imports from back home.