By Ann Brown, AfricaStrictlyBusiness.com | Photography Courtesy of: OGS Studios
The world seems to be fascinated by African culture and design. So why isn’t the fashion industry on the continent blowing Paris out of the water? The issue is as complex as the patterns of African prints.
(Above) Photo courtesy of Ann Brown.
“If African governments were to throw their support behind the fashion industry, the possibilities would be enormous.”
While there is growing interest in African fashion and African fashion designers based in Europe and North America, designers within Africa are still trying to find a sustainable market locally. Some are thriving, however.
“There are many designers based in Africa,” says Stephen Manzini, founder of Soweto Fashion Week. “However, growth is slow.”
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